Steady Hands LLC · Sales Training1 /
Steady Hands LLC · Sales TrainingSteady Hands LLC · Chapter 3
You can't sell outcomes for services you don't understand. This chapter turns our three core offerings into answers you can give in 30 seconds or less.
Our portfolio is deliberately simple — three offerings. Simple doesn't mean shallow: mastery means knowing exactly who each one fits, and why.
Development is one-time. Hosting is recurring — and recurring is where relationships live.
Value framing: "The $100 is not a 'cheap website' — it's a done-for-you digital storefront, built, customized and launched for you."
This is the default recommendation for most local businesses — everything a standard business website needs, in one honest monthly price.
Official positioning line — memorize it: "For businesses that need an admin area to manage content that changes more often."
| Feature | Standard — $20/mo | Backend — $30/mo |
|---|---|---|
| Professional hosting | ✓ | ✓ |
| Mobile-ready website | ✓ | ✓ |
| Core maintenance | ✓ | ✓ |
| Support when needed | ✓ | ✓ — ongoing |
| Make Your Site + Admin dashboard | ✓ | ✓ |
| Full admin management area | — | ✓ |
| Manage products, services & reviews yourself | — | ✓ |
Rarely changes → Standard. Changes weekly or more → Backend. Not sure → start where it fits: clients can move between hosting levels anytime (official policy).
The journey is a risk-removal asset. Use it in objections: "You'll see a preview before anything goes live." Low perceived risk → easier yes.
Fear of commitment kills more deals than price. "Start with what fits today — you can move between plans anytime" is one of your strongest closing lines.
The best upsell moment is often after delivery, when the client feels the friction of requesting every small change. On the first call: mention it once — never twice.
One exaggerated promise can undo a hundred honest calls. Your credibility IS the company's credibility.
When unsure — stop, don't guess: call or text (702) 372-6399 or email kiara@steadyhandsop.com. A one-minute check protects a lifetime reputation.
1. A prospect asks: "So what does the $100 actually cover?"
"Design only — the build is billed separately." "The full design and build of your website. The preview is a starting point — we customize the final site for your business before it goes live." "A basic template — customization costs extra."This is the official wording — the preview process is your best answer to price skepticism.
2. A salon owner says she changes her service prices almost weekly. Your recommendation:
Standard — it's cheaper, and cheaper always wins Backend — the admin management area is built for content that changes more often; and plans can be changed anytime as needs evolve Neither — refer her to the team immediatelyMatch plan to content-change frequency. And remember: flexibility removes her fear of choosing.
3. A prospect asks you to also run their Facebook ads. You:
Are honest: "That's outside what I handle personally — let me connect you with our team" via official channels Say "Sure, we can do that" — you can figure it out later Say "We don't do anything digital" — shut it downNever improvise promises. Never lie about scope. Refer through (702) 372-6399 / kiara@steadyhandsop.com.
"Mastery of the product tells you WHAT to sell. Discovery tells you WHETHER to sell — and to whom. Next, we learn to diagnose before we prescribe."
— Steady Hands LLC